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Web Design

Five years ago, your business practically didn’t exist if it wasn’t on the web.  Today, it’s no longer enough just to have a website.  You need your site to work for you. It should provide visitors with plenty of useful information, capture lead information about those visitors, and give them a means to get in touch with your business, and give you the ability to sell them your product.

But first! If you didn’t already know it, you need your site to be highly rated on search engines like Google, Bing, Yahoo and many others in order to attract visitors.  Unfortunately,  these search engines only have about 10 spots on the first page. This means you need to make the internet work for you and you need your website to work for everyone. In internet lingo, you need some kick butt SEO, and you need your website to be responsive.

SEO

So let’s get a quick run-down on SEO. SEO, or Search Engine Optimization, is getting traffic from “organic” search results on Google, etc.  In layman’s terms, how well your site picks up chicks, err visitors.  Each page of your website needs to provide quality content or some kind of service.  Please, please, PLEASE do not pad your site with extra crap. Your reader’s won’t enjoy that and Google is smart enough to recognize the fluff.

Responsive Web Design

As of 2014, the number of mobile devices using the internet exceeds the amount of computers and laptops.  If your site is not optimized for mobile (if they have to zoom in to see your website then it’s not optimized), then now’s the time to get it upgraded.  If you’re in the market for a new website, be sure your new site meets this criteria.